How it works

The phygital integration engine.

We complement existing market ecosystems rather than displacing entrenched players — serving as an accredited, high-tech first-mile filtration engine for the state's market platforms.

01 The Operational Flow

Three phases to a zero-waste chain

Trust is built on the physical floor first, then migrated to the digital board — and nothing is wasted along the way.

  1. Phase 01

    Establish floor trust

    Incoming harvests are scanned by Ag-Pods and packed into standardised, ventilated crates. Each is tagged with a physical Quality Passport sticker — so farmers command premium, non-deductible bids on objective data, right on the APMC floor.

  2. Phase 02

    Direct logistics bypass

    Verified lot data publishes straight to the ReMSL digital board. Remote corporate buyers — quick-commerce and supermarkets — execute blind remote bidding and a direct-bypass route, collecting produce from our hub and skipping yard gridlock entirely.

  3. Phase 03

    Industrial upcycling

    Visually imperfect or high-ripeness Grade-C lots aren't dumped on highways during gluts. If they carry high Brix, our routing algorithm diverts them straight to nearby ketchup and paste processors — ensuring 100% crop utilisation.

02 The Revenue Model

Transaction-linked, not subscription-locked

A highly recurring, volume-linked model that avoids heavy SaaS dependencies — revenue scales with crates processed, not seats sold.

StreamWhat it isRate
Inbound processing fee A flat fee per crate processed through our Ag-Pods — replaces manual sorting labour for the farmer / FPO. ₹4–6per 25kg crate
Corporate procurement premium Charged to institutional buyers for guaranteed, zero-defect shelf stability. ₹10–15per crate
Circular logistics lease Rental on our standardised, RFID-tracked plastic crate-swapping pool. ₹2per trip
Guarantor escrow fee A micro-insurance pool that backs our certified grades, absorbing arrival quality risk for remote buyers. ₹2per crate
No SaaS lock-in Recurring revenue that compounds with throughput across every hub. Volume-linked

03 The Value Proposition

Built for everyone on the chain

For buyers & farmers

Fair price in, stable quality out

  • Transaction-linked volume model — no heavy SaaS subscription friction.
  • Flat inbound processing — only ₹4–6 per 25kg crate, eliminating manual sorting labour.
  • Corporate premium stability — institutional buyers pay a minor ₹10–15 premium per crate for guaranteed, zero-defect shelf stability.
  • Risk-mitigated guardrails — a micro-insurance escrow pool (₹2/crate) backs certified grades, absorbing arrival risk for remote buyers.
For government frameworks

The ELEVATE impact

  • Income enhancement — an immediate 5–15% rise in price realisation for smallholders and FPOs by ending arbitrary visual deductions.
  • Asset-light optimisation — converts underused rural warehouses into high-tech e-trading sub-yards for under ₹1.5 Lakh per center.
  • Green supply-chain footprint — drives regional food waste toward 0% while cutting transport carbon by bypassing APMC idling queues.

04 Step by Step

The journey of a single crate

From a farmer's harvest to a remote corporate buyer — every kilogram tracked, verified and routed to its highest use.

  1. 1
    Intake

    Harvest arrives at the hub

    Crates come in from farmers and FPOs to the Direct-Purchase Processing Hub — no waiting in open-cry APMC queues.

  2. 2
    Scan

    The Ag-Pod reads every fruit

    Quantised YOLOv8 isolates each fruit for 360° size, colour and defect scanning — in seconds, on-device.

  3. 3
    Assay

    NIR captures the chemistry

    Near-infrared assaying records Brix and acidity, and a Days-to-Rot shelf-life window is computed for the lot.

  4. 4
    Verify

    A Quality Passport is sealed

    Weight, grade and shelf-life lock into a physical sticker and an encrypted Smart QR — objective data the farmer can bid on.

  5. 5
    Trade

    Remote buyers bid on the board

    The lot publishes to ReMSL. Quick-commerce and supermarket buyers bid blind on verified data and route a direct bypass from our hub.

  6. 6
    Route

    Dispatch — or upcycle

    Premium lots ship direct; high-Brix Grade-C diverts to ketchup and paste processors for 100% crop utilisation.

05 Get started

Plug a hub into your ecosystem.

Deploy the phygital engine alongside your APMC and ReMSL infrastructure — and unlock direct, verified trade.

Contact corporate relations About the company